Fifteen years ago, when China was first lead partner at the Hannover Messe, it arrived with some 20 companies. This year, the presentation was China’s biggest-ever exhibition of industrial capabilities outside the country, with more than 500 exhibitors participating and looking for business opportunities.
China has set new standards and grasped the opportunity to present itself to the global industrial market as an innovative and powerful partner, according to Wolfram von Fritsch, Chairman of the Managing Board at Deutsche Messe.
The fair is a significant forum for German and other European companies to develop their relations with China. German Chancellor Angela Merkel underlined the German-China trade flows growing in both directions.
China is now the main target for German companies looking for foreign investments, added Dirk Hällmayr, Partner for the Chinese Services Group at consultancy firmDeloitte during a forum about trade relations between China and Germany.
In a recent survey of the German Assocation of Trade and Industry, China was ranked top as a target for foreign investment for the first time, Hällmayr said, ahead of Eastern Europe. Trade volumes between China and Germany grew to Euros144 billion last year. The value of exports from Germany to China has doubled over the past four years.
|Renewable energy a major theme.||Tang in venture with large rare earth producer.|
Hong Kong companies could well benefit from this trend as a link between Chinese providers and their European partners. There is great potential for Hong Kong products on the European market, according to Calvin Tang ofLogimag, one of the Hong Kong companies exhibiting in Hannover.
The company produces magnets that contain rare earths, a highly-regarded set of commodities, because of their use in products like iPhones and iPads.
To be able to deliver such products in a reliable way is one of the big advantages of Logimag, said Tang. The company has a joint venture with one of the largest rare earth producers, the Inner Mongolia Baotou Steel Rare Earth company. The magnets his company offers are used in motors for the automated production industry.
Vehicles a major focus
|Green offerings in China.|
The theme for the China-related part of the exhibition was “green + intelligence”. In the central booth in Hall 6 companies like FAW, State Grid Corporation of China and SAIC Motor showed alternative drive systems, mainly relating to batteries and electric vehicles.
Volkswagen announced that it will be spending over two-thirds of its Euros62 billion investment programme directly or indirectly on more fuel efficient vehicles, a new power concept for urban transport and environmentally-friendly production.
Part of the company’s programme was shown directly at the trade fair site, such as intelligent lightweight construction equipment used in hot stamping.
One of the highlights was the VW research vehicle eT with innovations coming with the possibility of semi-automatic electric urban transport operations. This takes the form of an electrically-powered delivery van that transfers e-mobility to the field of commercial use vehicles, said Rudolf Krebs, Group Chief Officer for Electric Traction at Volkswagen.
|Large commitment by VW in electric power.||eMobility arrives.|
Semi-automated operations mean that the van will be able to follow the operator from house to house without a driver, using spoken commands only. This should save time during parcel delivery operations.
But automotive was only one part of the show. Others featured green IT and data centers. Rittal showed a new IT rack on which components can be mounted in a very short time and more efficient cooling systems for data centers.
Rittal is active in China, with 1,200 employees, 31 distribution offices and nine logistics centres on the Mainland as well as a Hong Kong presence with a retail partner.
The Chinese presence in segments such as “Industrial Supply” and “Energy” was large, with 70 participants.
The show in Hannover was not only a marketplace for companies, but for whole regions like the industrial region of Chongqing in China. It showed concepts for urban transportation systems as well as new industrial areas where companies can settle.
Liaoning Province presented concepts for renewable energy, one of the other hot topics of the fair. Industrial supply to Hebei Province showed companies which are active in steel production and machinery. Shandong and Ningbo provinces were well-represented in production too.
The fair was an opportunity for China’s companies to make contacts and present themselves, according to Gu Chao, Director-General for Trade Show Activities in the China Council for the Promotion of International Trade (CCPIT).
Some of the fair’s offerings showed cutting-edge industrial R&D, subcontracting solutions, production technology and services, energy and environmental technologies as well as automated approaches to manufacturing and processing.
The fair was able to unite different topics such as industrial automation, digital industrialisation and green technologies under one roof.
|Sensor development for sustainable operations.||Robotic activity from a remote controller.|
Hannover Messe attracted nearly 185,000 attendees. “We knew we would definitely be seeing more visitors than in 2010 – a year in which turnout was impacted by the volcanic ash cloud. But we were not at all prepared for almost pulling even with our figures for the boom year of 2008, as well as for a rise in attendance from abroad. This underscores the kind of top performance delivered by this year’s event,” said von Fritsch. One out of every five attendees came from abroad.
from special correspondent Pia Grund-Ludwig, Hannover
|China Council for the Promotion of International Trade (CCPIT)||Tel: (86) 10-8807-5769, (86) 10-8807-5729
Fax: (86) 10-6803-0747
Dirk Hällmayr, Partner of Chinese Services Group
|Tel: (49) 69-75695-6203, (49) 511-3023-0
|Deutsche Messe||Tel: (49) 511-89-0
Fax: (49) 511-89-32626
Calvin Tang, Sales Representative
|Tel: (852) 2310-0898
Fax: (852) 2310-0883
|Rittal||Tel: (49) 2772-505-0
Fax: (49) 2772-505-2319
|Volkswagen||Tel: (49) 5361-9785-96
Fax: (49) 5361-9782-14
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